{"id":149,"date":"2016-08-20T06:42:51","date_gmt":"2016-08-20T06:42:51","guid":{"rendered":"https:\/\/4atmos.com\/?p=149"},"modified":"2026-04-15T21:40:38","modified_gmt":"2026-04-15T21:40:38","slug":"can-a-small-company-benefit-from-market-based-management-mbm","status":"publish","type":"post","link":"https:\/\/4atmos.com\/af\/can-a-small-company-benefit-from-market-based-management-mbm\/","title":{"rendered":"Kan 'n Klein Maatskappy Voordeel Trek uit Markgebaseerde Bestuur (MBG)?"},"content":{"rendered":"<p><span style=\"color: #ffffff;\">Kan \u201cn klein maatskappy baat vind by Mark-gebaseerde Bestuur (MBB)? Indien jou antwoord is \u201dwat is mark-gebaseerde bestuur?\u201c sal ek probeer om dit hieronder te verduidelik. As jy reeds weet wat MBB is, is die vraag nie retories nie, want tensy dit deel word van jou korporatiewe (en persoonlike) DNS, sal jy waarskynlik tekortskiet. Vir nuwe maatskappye gaan dit daaroor om reg te begin. Vir bestaande maatskappye gaan dit daaroor om bereid te wees om op die \u201dHerstel\u201c knoppie te druk en jou korporatiewe model te herbou (deur \u201dkreatiewe vernietiging\u201d) rondom fondamente wat Koch Industries gehelp het om een van die w\u00eareld se grootste privaatbesit organisasies te word. Kan jou maatskappy tot $$115 miljard (VS$) in jaarlikse inkomste groei as jy MBB aanvaar? Ek weet nie, maar ek weet wel dat jou maatskappy beter, sterker en meer voorbereid sal wees om 'n steeds veranderende mark met selfvertroue in die gesig te staar. Dit begin met Kultuur.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">As jy al ooit die gelukkige geleentheid gehad het om \u201cn vergadering in \u201dn konferensiekamer by die w\u00eareldhoofkwartier van CSX Transportation in Jacksonville, Florida by te woon, het jy 'n deel van hul kultuur ervaar wat onversetlik, onveranderlik en nooit ooit as vanselfsprekend beskou word nie\u2026 die veiligheidsbriefing.  As jy gelukkig genoeg is om in 'n enkele dag vier vergaderings in vier afsonderlike konferensiekamers by te woon, sal jy getuie wees van hierdie proses wat elke keer herhaal word. \u00a0Ek het al in kamers gesit waar ons 'n konferensiebrug-opstelling gehad het en baie mense van verskillende plekke deelgeneem het, en elkeen begin met: \"Mense op die konferensieoproep, ons gaan 'n vinnige veiligheidsbriefing doen en ons is binnekort weer aanlyn,\" s\u00ea Larry Biess, Direkteur van Besigheidsintelligensie by CSX, terwyl hy die oproep op hou en die proses begin om die veiligheidsbriefing te hou.  Almal het 'n rol en 'n verantwoordelikheid, selfs al is jy 'n gas. \u00a0Waar die trappe is, waar ons buite sal ontmoet, verantwoordelike persoon vir KPR (prim\u00ear en rugsteun), AED, bel 911, hooftelling. \u00a0Ek het begin waardeer nie net die deeglikheid en professionaliteit wat getoon word nie, maar ook die model wat nooit wankel of van die plan afwyk nie.  Jy sien, dit is 'n deel van die kultuur wat almal wat by CSX werk baie ernstig opneem en wat voorrang geniet bo die belangrikheid van die vergadering.  As jy een van hul herstelfasiliteite besoek, sal dieselfde voorligtingsessie plaasvind. \u00a0 Veiligheid is net een van hul leidende beginsels en ek het vertroue dat as iets sou gebeur, die plan uitgevoer sal word en ons veilig sal wees.   Ek was daar toe 'n tornado deur die middestad van Jacksonville getrek het (regtig vreemd en redelik skaars).   Ons het kennisgewing via die openbare aankondigingsisteem ontvang en almal het die plan gevolg.   Uitstekendheid en voorbereiding in aksie.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Wat gebeur wanneer jy uitnemendheid deel van jou kultuur maak? Wat gebeur wanneer jy rigtinggewende beginsels en operasionele prosesse aanneem wat nie onderhandelbaar is nie?<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Ek het \u201cn student van Mark-Gebaseerde Bestuur (MBM) geword, wat Charles Koch gehelp het om vir Koch Industries te definieer en te verfyn. Daar is twee uitstekende boeke wat hy geskryf het, \u201dThe Science of Success\u201c (2007) en \u201dGood Profit\u201c (2015). Die beginsels is stewig en, wanneer dit in \u201dn maatskappy se kultuur aangeneem word, word dit maklik om klank sakebesluite vir vandag en die toekoms te neem. Ek moedig almal aan om altwee boeke te lees, maar as jy net tyd kan vind om een te lees, beveel ek \"Good Profit\" aan.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">As 'n klein maatskappy is die vraag hoe om die sakemodel van 'n $115 miljard maatskappy aan te neem en te implementeer? Sal dit werk? Ja. Is dit te kompleks of oormatig? Nee. Die grootste vereistes is om toegewyd te wees en die moed te h\u00ea.<\/span><\/p>\n<blockquote><p><span style=\"color: #ffffff;\">Of jy twee, tien, vyftig, tweehonderd of tienduisend werknemers het, MBM werk omdat dit begin by die \u201cman in die spie\u00ebl\u201d... jou.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #ffffff;\">Ek gaan nie in 'n diep filosofiese bespreking oor die besonderhede van MBM ingaan nie, maar ek wil wel die leidende beginsels en vyf dimensies uitlig. Hopelik sal jy meer wil leer en hierdie model deel van jou organisasie se kultuur wil maak (vinnige vasvra, wat is 10 000%?).<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Leidende beginsels:<\/span><\/p>\n<ol>\n<li><span style=\"color: #ffffff;\">Integriteit<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Nakoming<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Waardeskepping<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Prinsipi\u00eble entrepreneurskap<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Kli\u00ebntfokus<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Kennis<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Verander<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Nederigheid<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Respek<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Vervulling<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ffffff;\">Die Vyf Dimensies van MBM is:<\/span><\/p>\n<ol>\n<li><span style=\"color: #ffffff;\">Visie<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Deugde en Talente<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Kennisprosesse<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Besluitregte<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Aanmoedigings<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ffffff;\">Spandeer tyd saam met 'n Koch-spanlid (binne en buite die kantoor) en jy sal agterkom dat hulle die MBM-model in beide hul sake- en persoonlike lewens aangeneem het. Jy sal ge\u00efnspireer word deur hul energie en ontroer deur hul toewyding.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Wanneer jy MBM deel van jou kultuur maak, word moeilike besluite makliker, fokus op sakegeleenthede word lasergerig en struikelblokke of uitdagings is beter hanteerbaar. Sal dit al die probleme in die w\u00eareld oplos? Nee. Maar dit sal jou laat speel \u201cn rol in die vind van \u201dn \"geneesmiddel\" vir die dinge wat jy kan be\u00efnvloed.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">As president van 4Atmos Technologies, LLC kan ek jou meedeel dat ons MBM die fondasie van ons organisasie gemaak het. Die moeilikste deel was om die eerste tree te gee. Bly ingeskakel, en ek sal jou op hoogte hou van voortgesette suksesverhale in ons maatskappy en ek hoop om ook joune te hoor.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Onthou\u2026 Wees Moedig!<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Belangrike skakels:<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.kochinc.com\/about\/business-philosophy\" target=\"_blank\" rel=\"nofollow noopener\">Koch Industries \u2013 MBM<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"http:\/\/www.amazon.com\/Good-Profit-Creating-Successful-Companies\/dp\/1101904135\/ref=sr_1_1?ie=UTF8&amp;qid=1456906945&amp;sr=8-1&amp;keywords=good+Profit\" target=\"_blank\" rel=\"nofollow noopener\">\u201cGoeie wins by Amazon.com<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Can a small company benefit from Market Based Management (MBM)? \u00a0If your response is &#8220;what is market-based management?&#8221; I&#8217;ll try to explain below. \u00a0If you already know what MBM is the question is not rhetorical because unless it becomes a part of your corporate (and personal) DNA you will probably fall short. \u00a0For new companies [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can a Small Company Benefit from Market Based Management (MBM)? 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