{"id":149,"date":"2016-08-20T06:42:51","date_gmt":"2016-08-20T06:42:51","guid":{"rendered":"https:\/\/4atmos.com\/?p=149"},"modified":"2026-04-15T21:40:38","modified_gmt":"2026-04-15T21:40:38","slug":"can-a-small-company-benefit-from-market-based-management-mbm","status":"publish","type":"post","link":"https:\/\/4atmos.com\/el\/can-a-small-company-benefit-from-market-based-management-mbm\/","title":{"rendered":"\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bc\u03b9\u03b1 \u039c\u03b9\u03ba\u03c1\u03ae \u0395\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u0395\u03c0\u03c9\u03c6\u03b5\u03bb\u03b7\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03b7 \u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u0392\u03ac\u03c3\u03b5\u03b9 \u0391\u03b3\u03bf\u03c1\u03ac\u03c2 (MBM);"},"content":{"rendered":"<p><span style=\"color: #ffffff;\">\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 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\u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03ba\u03ac\u03bb\u03b5\u03c2, \u03c0\u03bf\u03cd \u03b8\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03b7\u03b8\u03bf\u03cd\u03bc\u03b5 \u03ad\u03be\u03c9, \u03bf \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u039a\u0391\u03a1\u03a0\u0391 (\u03c0\u03c1\u03c9\u03c4\u03b5\u03cd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2), \u03bf \u0391\u03a6\u0395, \u03b7 \u039a\u03bb\u03ae\u03c3\u03b7 \u03c3\u03c4\u03bf 112, \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u0388\u03c7\u03c9 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03b5\u03ba\u03ba\u03bb\u03af\u03bd\u03b5\u03b9 \u03c0\u03bf\u03c4\u03ad \u03ae \u03b1\u03c0\u03bf\u03ba\u03bb\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf. \u0392\u03bb\u03ad\u03c0\u03b5\u03c4\u03b5, \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03cc\u03bb\u03bf\u03b9 \u03cc\u03c3\u03bf\u03b9 \u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd CSX \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03cd \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03b7\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7\u03c2. \u0391\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c6\u03b8\u03b5\u03af\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03b8\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7. \u0397 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03c7\u03c9 \u03c4\u03b7\u03bd \u03c0\u03b5\u03c0\u03bf\u03af\u03b8\u03b7\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03b1\u03bd \u03c3\u03c5\u03bc\u03b2\u03b5\u03af \u03bf\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5, \u03c4\u03bf \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf \u03b8\u03b1 \u03b5\u03ba\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b5\u03af\u03bc\u03b1\u03c3\u03c4\u03b5 \u03b1\u03c3\u03c6\u03b1\u03bb\u03b5\u03af\u03c2. \u0389\u03bc\u03bf\u03c5\u03bd \u03b5\u03ba\u03b5\u03af \u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03b1\u03bd\u03b5\u03bc\u03bf\u03c3\u03c4\u03c1\u03cc\u03b2\u03b9\u03bb\u03bf\u03c2 \u03c0\u03ad\u03c1\u03b1\u03c3\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03ad\u03bd\u03c4\u03c1\u03bf \u03c4\u03bf\u03c5 Jacksonville (\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03b5\u03c1\u03af\u03b5\u03c1\u03b3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03c0\u03ac\u03bd\u03b9\u03bf). \u039b\u03ac\u03b2\u03b1\u03bc\u03b5 \u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03bc\u03b5\u03b3\u03ac\u03c6\u03c9\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03cc\u03bb\u03bf\u03b9 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b1\u03bc\u03b5 \u03c4\u03bf \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf. \u0391\u03c1\u03b9\u03c3\u03c4\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1 \u03b5\u03bd \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u03a4\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd 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\u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u0392\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u0391\u03b3\u03bf\u03c1\u03ac (MBM) \u03c0\u03bf\u03c5 \u03bf Charles Koch \u03b2\u03bf\u03ae\u03b8\u03b7\u03c3\u03b5 \u03bd\u03b1 \u03bf\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03b8\u03b5\u03af \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 Koch Industries. \u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b4\u03cd\u03bf \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b2\u03b9\u03b2\u03bb\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b3\u03c1\u03ac\u03c8\u03b5\u03b9, \u201cThe Science of Success\u201d (2007) \u03ba\u03b1\u03b9 \u201cGood Profit\u201d (2015). \u039f\u03b9 \u03b8\u03b5\u03bc\u03b5\u03bb\u03b9\u03ce\u03b4\u03b5\u03b9\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03ad\u03c1\u03b5\u03b5\u03c2 \u03ba\u03b1\u03b9, \u03cc\u03c4\u03b1\u03bd \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03b7 \u03bb\u03ae\u03c8\u03b7 \u03bf\u03c1\u03b8\u03ce\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03b1\u03c1\u03cc\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd. \u0395\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03c9 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03cd\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1, \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03c9 \u03c4\u03bf \u201cGood Profit\u201d.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u03a9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9: \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03bc\u03b5 \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf \u03ba\u03cd\u03ba\u03bb\u03bf \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd 1.000 \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03c5\u03c1\u03af\u03c9\u03bd; \u0398\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03b9; \u039d\u03b1\u03b9. \u0395\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03bf \u03ae \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03cc; \u038c\u03c7\u03b9. \u039f\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b8\u03ac\u03c1\u03c1\u03bf\u03c2.<\/span><\/p>\n<blockquote><p><span style=\"color: #ffffff;\">\u0395\u03af\u03c4\u03b5 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b4\u03cd\u03bf, \u03b4\u03ad\u03ba\u03b1, \u03c0\u03b5\u03bd\u03ae\u03bd\u03c4\u03b1, \u03b4\u03b9\u03b1\u03ba\u03cc\u03c3\u03b9\u03bf\u03c5\u03c2 \u03ae \u03b4\u03ad\u03ba\u03b1 \u03c7\u03b9\u03bb\u03b9\u03ac\u03b4\u03b5\u03c2 \u03c5\u03c0\u03b1\u03bb\u03bb\u03ae\u03bb\u03bf\u03c5\u03c2, \u03c4\u03bf MBM \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03bc\u03b5 \u03c4\u03bf\u03bd \u201c\u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03c3\u03c4\u03bf\u03bd \u03ba\u03b1\u03b8\u03c1\u03ad\u03c6\u03c4\u03b7\u201d\u2026 \u03b5\u03c3\u03ac\u03c2.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #ffffff;\">\u0394\u03b5\u03bd \u03b8\u03b1 \u03bc\u03c0\u03c9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b2\u03b1\u03b8\u03b9\u03ac \u03c6\u03b9\u03bb\u03bf\u03c3\u03bf\u03c6\u03b9\u03ba\u03ae \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf\u03c5 MBM, \u03b1\u03bb\u03bb\u03ac \u03b8\u03ad\u03bb\u03c9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03ac\u03bd\u03c9 \u03c4\u03b9\u03c2 \u039a\u03b1\u03c4\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae\u03c1\u03b9\u03b5\u03c2 \u0391\u03c1\u03c7\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03a0\u03ad\u03bd\u03c4\u03b5 \u0394\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2. \u0395\u03bb\u03c0\u03af\u03b6\u03c9 \u03bd\u03b1 \u03b8\u03b5\u03bb\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03c4\u03bf\u03c5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03b1\u03c2 (\u03ad\u03bd\u03b1 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf \u03ba\u03bf\u03c5\u03af\u03b6: \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf 10,000%;).<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u039a\u03b1\u03c4\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae\u03c1\u03b9\u03b5\u03c2 \u0391\u03c1\u03c7\u03ad\u03c2:<\/span><\/p>\n<ol>\n<li><span style=\"color: #ffffff;\">\u0391\u03ba\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1<\/span><\/li>\n<li><span style=\"color: #ffffff;\">\u03a3\u03c5\u03bc\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7<\/span><\/li>\n<li><span style=\"color: #ffffff;\">\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u0391\u03be\u03af\u03b1\u03c2<\/span><\/li>\n<li><span style=\"color: #ffffff;\">\u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 \u0391\u03c1\u03c7\u03ad\u03c2<\/span><\/li>\n<li><span style=\"color: #ffffff;\">\u0395\u03c3\u03c4\u03af\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7<\/span><\/li>\n<li><span style=\"color: #ffffff;\">\u0393\u03bd\u03ce\u03c3\u03b7<\/span><\/li>\n<li><span style=\"color: #ffffff;\">\u0391\u03bb\u03bb\u03b1\u03b3\u03ae<\/span><\/li>\n<li><span style=\"color: #ffffff;\">\u03a4\u03b1\u03c0\u03b5\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1<\/span><\/li>\n<li><span style=\"color: #ffffff;\">\u03a3\u03b5\u03b2\u03b1\u03c3\u03bc\u03cc\u03c2<\/span><\/li>\n<li><span style=\"color: #ffffff;\">\u0395\u03ba\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ffffff;\">\u039f\u03b9 \u03a0\u03ad\u03bd\u03c4\u03b5 \u0394\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 MBM \u03b5\u03af\u03bd\u03b1\u03b9:<\/span><\/p>\n<ol>\n<li><span style=\"color: #ffffff;\">\u038c\u03c1\u03b1\u03bc\u03b1<\/span><\/li>\n<li><span style=\"color: #ffffff;\">\u0391\u03c1\u03b5\u03c4\u03ae \u03ba\u03b1\u03b9 \u03a4\u03b1\u03bb\u03ad\u03bd\u03c4\u03b1<\/span><\/li>\n<li><span style=\"color: #ffffff;\">\u0394\u03b9\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u0393\u03bd\u03ce\u03c3\u03b7\u03c2<\/span><\/li>\n<li><span style=\"color: #ffffff;\">\u0394\u03b9\u03ba\u03b1\u03b9\u03ce\u03bc\u03b1\u03c4\u03b1 \u03bb\u03ae\u03c8\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd<\/span><\/li>\n<li><span style=\"color: #ffffff;\">\u039a\u03af\u03bd\u03b7\u03c4\u03c1\u03b1<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ffffff;\">\u0391\u03bd \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03bc\u03ad\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 Koch (\u03c4\u03cc\u03c3\u03bf \u03b5\u03bd\u03c4\u03cc\u03c2 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf\u03c5) \u03b8\u03b1 \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf MBM \u03c4\u03cc\u03c3\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b6\u03c9\u03ae. \u0398\u03b1 \u03b5\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03ac \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b9\u03bd\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u038c\u03c4\u03b1\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c4\u03bf MBM \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1\u03c2 \u03c3\u03bf\u03c5, \u03b7 \u03bb\u03ae\u03c8\u03b7 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03c9\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7, \u03b7 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c1-\u03b5\u03c3\u03c4\u03b9 a\u03c3\u03b7\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 \u03ae \u03bf\u03b9 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03c3\u03b9\u03bc\u03b1. \u0398\u03b1 \u03b8\u03b5\u03c1\u03b1\u03c0\u03b5\u03cd\u03c3\u03b5\u03b9 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5; \u038c\u03c7\u03b9. \u0391\u03bb\u03bb\u03ac \u03b8\u03b1 \u03c3\u03b5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03af\u03be\u03b5\u03b9\u03c2 \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03cd\u03c1\u03b5\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u201c\u03b8\u03b5\u03c1\u03b1\u03c0\u03b5\u03af\u03b1\u03c2\u201d \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9\u03c2.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u03a9\u03c2 \u03c0\u03c1\u03cc\u03b5\u03b4\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 4Atmos Technologies, LLC \u03bc\u03c0\u03bf\u03c1\u03ce \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c0\u03c9 \u03cc\u03c4\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf MBM \u03b8\u03b5\u03bc\u03ad\u03bb\u03b9\u03bf \u03c4\u03bf\u03c5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03bc\u03b1\u03c2. \u03a4\u03bf \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1. \u039c\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c5\u03bd\u03c4\u03bf\u03bd\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ce \u03b5\u03bd\u03ae\u03bc\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c7\u03b5\u03af\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03bc\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bb\u03c0\u03af\u03b6\u03c9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03cd\u03c3\u03c9 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b1\u03c2.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u0398\u03c5\u03bc\u03ae\u03c3\u03bf\u03c5\u2026 \u039d\u03b1 \u03b5\u03af\u03c3\u03b1\u03b9 \u0393\u03b5\u03bd\u03bd\u03b1\u03af\u03bf\u03c2!<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03af \u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03b9:<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.kochinc.com\/about\/business-philosophy\" target=\"_blank\" rel=\"nofollow noopener\">Koch Industries \u2013 MBM<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"http:\/\/www.amazon.com\/Good-Profit-Creating-Successful-Companies\/dp\/1101904135\/ref=sr_1_1?ie=UTF8&amp;qid=1456906945&amp;sr=8-1&amp;keywords=good+Profit\" target=\"_blank\" rel=\"nofollow noopener\">\u201c\u039a\u03b1\u03bb\u03cc \u039a\u03ad\u03c1\u03b4\u03bf\u03c2\u201d \u03c3\u03c4\u03bf Amazon.com<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Can a small company benefit from Market Based Management (MBM)? \u00a0If your response is &#8220;what is market-based management?&#8221; I&#8217;ll try to explain below. \u00a0If you already know what MBM is the question is not rhetorical because unless it becomes a part of your corporate (and personal) DNA you will probably fall short. \u00a0For new companies [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can a Small Company Benefit from Market Based Management (MBM)? - 4ATMOS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4atmos.com\/el\/can-a-small-company-benefit-from-market-based-management-mbm\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can a Small Company Benefit from Market 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