{"id":149,"date":"2016-08-20T06:42:51","date_gmt":"2016-08-20T06:42:51","guid":{"rendered":"https:\/\/4atmos.com\/?p=149"},"modified":"2026-04-15T21:40:38","modified_gmt":"2026-04-15T21:40:38","slug":"can-a-small-company-benefit-from-market-based-management-mbm","status":"publish","type":"post","link":"https:\/\/4atmos.com\/es\/can-a-small-company-benefit-from-market-based-management-mbm\/","title":{"rendered":"\u00bfUna empresa peque\u00f1a puede beneficiarse de la Gesti\u00f3n Basada en el Mercado (MBM)?"},"content":{"rendered":"<p><span style=\"color: #ffffff;\">\u00bfPuede una peque\u00f1a empresa beneficiarse de la gesti\u00f3n basada en el mercado (MBM)? Si tu respuesta es \u201c\u00bfqu\u00e9 es la gesti\u00f3n basada en el mercado?\u201d, intentar\u00e9 explicarlo a continuaci\u00f3n. Si ya sabes qu\u00e9 es la MBM, la pregunta no es ret\u00f3rica, porque, a menos que se convierta en parte de tu ADN corporativo (y personal), probablemente no alcanzar\u00e1s el \u00e9xito. Para las empresas nuevas, se trata de empezar con buen pie. \u00a0Para las empresas ya establecidas, se trata de estar dispuestas a pulsar el bot\u00f3n de \u201creinicio\u201d y reconstruir su modelo corporativo (a trav\u00e9s de la \u201cdestrucci\u00f3n creativa\u201d) en torno a los fundamentos que ayudaron a convertir a Koch Industries en una de las organizaciones privadas m\u00e1s grandes del mundo. \u00a0\u00bfPuede su empresa crecer hasta alcanzar los 1,419,115 millones de d\u00f3lares (USD) en ingresos anuales si adopta el MBM? No lo s\u00e9, pero s\u00ed s\u00e9 que su empresa ser\u00e1 mejor, m\u00e1s fuerte y estar\u00e1 m\u00e1s preparada para enfrentar con confianza un mercado en constante cambio. Todo comienza con la cultura.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Si alguna vez ha tenido la afortunada oportunidad de asistir a una reuni\u00f3n en una sala de conferencias en la sede mundial de CSX Transportation en Jacksonville, Florida, habr\u00e1 experimentado una parte de su cultura que es inamovible, inmutable y que nunca se da por sentada... la explicaci\u00f3n de seguridad. Si tiene la suerte de tener cuatro reuniones en cuatro salas de conferencias separadas en un solo d\u00eda, ser\u00e1 testigo de este proceso repetido cada vez. Me he sentado en salas donde ten\u00edamos una conferencia telef\u00f3nica y muchas personas participando desde diferentes ubicaciones, y cada una comienza con \u201cPersonas en la llamada de conferencia, haremos una r\u00e1pida explicaci\u00f3n de seguridad y volveremos en l\u00ednea en breve\u201d, dice Larry Biess, Director de Inteligencia de Negocios de CSX, mientras pone la llamada en espera y comienza el proceso de llevar a cabo la explicaci\u00f3n de seguridad. Todos tienen un rol y una responsabilidad, incluso si eres un invitado. D\u00f3nde est\u00e1n las escaleras, d\u00f3nde nos reuniremos afuera, la persona responsable de RCP (primaria y de respaldo), DEA, llamar al 911, recuentos. He llegado a apreciar no solo la minuciosidad y el profesionalismo que se exhiben, sino tambi\u00e9n el modelo que nunca flaquea ni se desv\u00eda del plan. Ver\u00e1, esta es una parte de la cultura que todos los que trabajan en CSX toman muy en serio y que tiene prioridad sobre la importancia de la reuni\u00f3n. Si visita una de sus instalaciones de reparaci\u00f3n, ocurrir\u00e1 la misma explicaci\u00f3n. La seguridad es solo uno de sus principios rectores y tengo la confianza de que si algo sucede, el plan se ejecutar\u00e1 y estaremos seguros. He estado all\u00ed cuando un tornado atraves\u00f3 el centro de Jacksonville (realmente extra\u00f1o y bastante raro). Recibimos el aviso a trav\u00e9s del sistema de megafon\u00eda y todos siguieron el plan. Excelencia y preparaci\u00f3n en acci\u00f3n.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u00bfQu\u00e9 sucede cuando haces de la excelencia parte de tu cultura? \u00bfQu\u00e9 sucede cuando adoptas principios rectores y procesos operativos que no son negociables?<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Me he convertido en un estudiante de la Gesti\u00f3n Basada en el Mercado (MBM) que Charles Koch ayud\u00f3 a definir y refinar para Koch Industries. Hay dos libros excelentes que \u00e9l ha escrito: \u201cThe Science of Success\u201d (2007) y \u201cGood Profit\u201d (2015). Los fundamentos son s\u00f3lidos y, cuando se adoptan en la cultura de una corporaci\u00f3n, se vuelve f\u00e1cil tomar decisiones comerciales acertadas para el presente y el futuro. Animo a todos a leer ambos libros, pero si solo pueden dedicar tiempo a leer uno, recomiendo \u201cGood Profit\u201d.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Como peque\u00f1a empresa, la pregunta es: \u00bfc\u00f3mo se adopta y se implementa el modelo de negocio de una empresa que factura 1 bill\u00f3n 400 000 millones de 115 mil millones al a\u00f1o? \u00bfFuncionar\u00e1? S\u00ed. \u00bfEs demasiado complejo o excesivo? No. Lo m\u00e1s importante es tener compromiso y valent\u00eda.<\/span><\/p>\n<blockquote><p><span style=\"color: #ffffff;\">Ya sea que tengas dos, diez, cincuenta, doscientos o diez mil empleados, MBM funciona porque comienza con el \u201chombre del espejo\u201d... t\u00fa.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #ffffff;\">No voy a entrar en un debate filos\u00f3fico profundo sobre los detalles del MBM, pero s\u00ed quiero destacar los principios rectores y las cinco dimensiones. Espero que te animes a saber m\u00e1s y a incorporar este modelo a la cultura de tu organizaci\u00f3n (una pregunta r\u00e1pida: \u00bfqu\u00e9 es 10,000%?).<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Principios rectores:<\/span><\/p>\n<ol>\n<li><span style=\"color: #ffffff;\">Integridad<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Cumplimiento<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Creaci\u00f3n de valor<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Emprendimiento con Principios<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Enfoque en el cliente<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Conocimiento<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Cambiar<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Humildad<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Respeto<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Cumplimiento<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ffffff;\">Las Cinco Dimensiones de MBM son:<\/span><\/p>\n<ol>\n<li><span style=\"color: #ffffff;\">Visi\u00f3n<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Virtud y Talento<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Procesos de conocimiento<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Derechos de decisi\u00f3n<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Incentivos<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ffffff;\">Si pasas tiempo con un miembro del equipo de Koch, tanto dentro como fuera de la oficina, notar\u00e1s que ha adoptado el modelo MBM tanto en su vida profesional como personal. Te inspirar\u00e1 su energ\u00eda y te conmover\u00e1 su compromiso.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Al incorporar el MBM a su cultura, tomar decisiones dif\u00edciles se vuelve m\u00e1s sencillo, centrarse en las oportunidades de negocio se vuelve sumamente enfocado y los obst\u00e1culos o desaf\u00edos son m\u00e1s manejables. \u00bfCurar\u00e1 todos los problemas del mundo? No. Pero lo motivar\u00e1 a desempe\u00f1ar un papel en la b\u00fasqueda de una \u201ccura\u201d para aquellas cosas en las que puede influir.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Como presidente de 4Atmos Technologies, LLC, puedo decirles que hemos hecho del MBM la base de nuestra organizaci\u00f3n. Lo m\u00e1s dif\u00edcil fue dar el primer paso. Mant\u00e9nganse al tanto y los mantendr\u00e9 informados sobre las continuas historias de \u00e9xito en nuestra empresa, y espero escuchar las suyas tambi\u00e9n.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Recuerda\u2026 \u00a1S\u00e9 valiente!<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Enlaces importantes:<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.kochinc.com\/about\/business-philosophy\" target=\"_blank\" rel=\"nofollow noopener\">Koch Industries \u2013 MBM<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"http:\/\/www.amazon.com\/Good-Profit-Creating-Successful-Companies\/dp\/1101904135\/ref=sr_1_1?ie=UTF8&amp;qid=1456906945&amp;sr=8-1&amp;keywords=good+Profit\" target=\"_blank\" rel=\"nofollow noopener\">\u201cBuenas Ganancias\u201d en Amazon.com<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Can a small company benefit from Market Based Management (MBM)? \u00a0If your response is &#8220;what is market-based management?&#8221; I&#8217;ll try to explain below. \u00a0If you already know what MBM is the question is not rhetorical because unless it becomes a part of your corporate (and personal) DNA you will probably fall short. \u00a0For new companies [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can a Small Company Benefit from Market Based Management (MBM)? 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