{"id":149,"date":"2016-08-20T06:42:51","date_gmt":"2016-08-20T06:42:51","guid":{"rendered":"https:\/\/4atmos.com\/?p=149"},"modified":"2026-04-15T21:40:38","modified_gmt":"2026-04-15T21:40:38","slug":"can-a-small-company-benefit-from-market-based-management-mbm","status":"publish","type":"post","link":"https:\/\/4atmos.com\/es_es\/can-a-small-company-benefit-from-market-based-management-mbm\/","title":{"rendered":"\u00bfPuede una Empresa Peque\u00f1a Beneficiarse de la Gesti\u00f3n Basada en el Mercado (GBM)?"},"content":{"rendered":"<p><span style=\"color: #ffffff;\">\u00bfPuede una peque\u00f1a empresa beneficiarse de la gesti\u00f3n basada en el mercado (MBM)? Si tu respuesta es \u201c\u00bfqu\u00e9 es la gesti\u00f3n basada en el mercado?\u201d, intentar\u00e9 explicarlo a continuaci\u00f3n. Si ya sabes qu\u00e9 es la MBM, la pregunta no es ret\u00f3rica, ya que, a menos que se convierta en parte de tu ADN corporativo (y personal), probablemente no alcanzar\u00e1s el \u00e9xito. Para las empresas nuevas, se trata de empezar con buen pie. \u00a0Para las empresas ya existentes, se trata de estar dispuestas a pulsar el bot\u00f3n de \u201creinicio\u201d y reconstruir su modelo corporativo (a trav\u00e9s de la \u201cdestrucci\u00f3n creativa\u201d) en torno a los fundamentos que ayudaron a convertir a Koch Industries en una de las organizaciones privadas m\u00e1s grandes del mundo. \u00a0\u00bfPuede su empresa crecer hasta alcanzar unos ingresos anuales de 1,4115 billones de d\u00f3lares (USD) si adopta el MBM? No lo s\u00e9, pero s\u00ed s\u00e9 que su empresa ser\u00e1 mejor, m\u00e1s fuerte y estar\u00e1 m\u00e1s preparada para afrontar con confianza un mercado en constante cambio. Todo empieza por la cultura.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Si alguna vez ha tenido la afortunada oportunidad de asistir a una reuni\u00f3n en una sala de conferencias en la sede mundial de CSX Transportation en Jacksonville, Florida, habr\u00e1 experimentado una parte de su cultura que es inamovible, inmutable y que nunca se da por sentada... la charla de seguridad. Si tiene la suerte de tener cuatro reuniones en cuatro salas de conferencias separadas en un solo d\u00eda, ser\u00e1 testigo de este proceso repetido cada vez. Me he sentado en salas donde ten\u00edamos una conferencia telef\u00f3nica configurada y muchas personas participando desde diferentes ubicaciones, y cada una comienza con \u201cGente en la conferencia, haremos una breve charla de seguridad y volveremos a conectarnos en breve\u201d, dice Larry Biess, Director de Inteligencia de Negocios en CSX, mientras pone la llamada en espera y comienza el proceso de llevar a cabo la charla de seguridad. Todos tienen un rol y una responsabilidad, incluso si son invitados. D\u00f3nde est\u00e1n las escaleras, d\u00f3nde nos reuniremos afuera, la persona responsable de RCP (primaria y de respaldo), DEA, llamar al 911, recuento de personas. He llegado a apreciar no solo la minuciosidad y el profesionalismo que se exhiben, sino tambi\u00e9n el modelo que nunca flaquea ni se desv\u00eda del plan. Ver\u00e1, esta es una parte de la cultura que todos los que trabajan en CSX se toman muy en serio y que tiene prioridad sobre la importancia de la reuni\u00f3n. Si visita una de sus instalaciones de reparaci\u00f3n, ocurrir\u00e1 la misma charla. La seguridad es solo uno de sus principios rectores y tengo la confianza de que si algo sucede, el plan se ejecutar\u00e1 y estaremos a salvo. He estado all\u00ed cuando un tornado atraves\u00f3 el centro de Jacksonville (realmente extra\u00f1o y bastante raro). Recibimos el aviso a trav\u00e9s del sistema de megafon\u00eda y todos siguieron el plan. Excelencia y preparaci\u00f3n en acci\u00f3n.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u00bfQu\u00e9 sucede cuando haces de la excelencia parte de tu cultura? \u00bfQu\u00e9 sucede cuando adoptas principios rectores y procesos operativos que son innegociables?<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Me he convertido en un estudiante de la Gesti\u00f3n Basada en el Mercado (MBM) que Charles Koch ayud\u00f3 a definir y perfeccionar para Koch Industries. Hay dos libros excelentes que ha escrito: \u201cLa ciencia del \u00e9xito\u201d (2007) y \u201cGood Profit\u201d (2015). Los fundamentos son s\u00f3lidos y, cuando se adoptan en la cultura de una corporaci\u00f3n, resulta f\u00e1cil tomar decisiones empresariales acertadas para el presente y el futuro. Animo a todos a leer ambos libros, pero si solo pueden encontrar tiempo para leer uno, recomiendo \u201cGood Profit\u201d.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Como peque\u00f1a empresa, la pregunta es: \u00bfc\u00f3mo se adopta y se pone en pr\u00e1ctica el modelo de negocio de una empresa que factura 100 000 000 de euros al a\u00f1o? \u00bfFuncionar\u00e1? S\u00ed. \u00bfEs demasiado complejo o excesivo? No. Lo m\u00e1s importante es tener compromiso y valor.<\/span><\/p>\n<blockquote><p><span style=\"color: #ffffff;\">Ya sea que tengas dos, diez, cincuenta, doscientas o diez mil empleados, MBM funciona porque comienza con el \u201chombre en el espejo\u201d... t\u00fa.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #ffffff;\">No voy a entrar en un debate filos\u00f3fico en profundidad sobre los detalles del MBM, pero s\u00ed quiero destacar los principios rectores y las cinco dimensiones. Espero que te animes a saber m\u00e1s y a integrar este modelo en la cultura de tu organizaci\u00f3n (una pregunta r\u00e1pida: \u00bfqu\u00e9 es 10 000%?).<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Principios rectores:<\/span><\/p>\n<ol>\n<li><span style=\"color: #ffffff;\">Integridad<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Cumplimiento<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Creaci\u00f3n de Valor<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Emprendimiento con Principios<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Enfoque en el cliente<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Conocimiento<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Cambio<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Humildad<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Respeto<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Cumplimiento<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ffffff;\">Las Cinco Dimensiones de MBM son:<\/span><\/p>\n<ol>\n<li><span style=\"color: #ffffff;\">Visi\u00f3n<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Virtud y Talentos<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Procesos de conocimiento<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Derechos de decisi\u00f3n<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Incentivos<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ffffff;\">Dedica tiempo con un miembro del equipo de Koch (dentro y fuera de la oficina) y descubrir\u00e1s que han adoptado el modelo MBM tanto en su vida profesional como personal. Te inspirar\u00e1 su energ\u00eda y te conmover\u00e1 su compromiso.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Al integrar MBM en tu cultura, tomar decisiones dif\u00edciles se vuelve m\u00e1s f\u00e1cil, enfocarse en oportunidades de negocio se vuelve preciso y los obst\u00e1culos o desaf\u00edos son m\u00e1s manejables. \u00bfCurar\u00e1 todos los problemas del mundo? No. Pero te motivar\u00e1 a jugar un papel en la b\u00fasqueda de una \u201ccura\u201d para aquellas cosas que puedes impactar.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Como presidente de 4Atmos Technologies, LLC, puedo asegurarles que hemos hecho de MBM la base de nuestra organizaci\u00f3n. Lo m\u00e1s dif\u00edcil fue dar el primer paso. Mant\u00e9nganse atentos, y los mantendr\u00e9 informados sobre las historias de \u00e9xito continuas en nuestra empresa y espero saber las suyas tambi\u00e9n.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Recuerda\u2026 \u00a1S\u00e9 Valiente!<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Enlaces Importantes:<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.kochinc.com\/about\/business-philosophy\" target=\"_blank\" rel=\"nofollow noopener\">Koch Industries \u2013 MBM<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"http:\/\/www.amazon.com\/Good-Profit-Creating-Successful-Companies\/dp\/1101904135\/ref=sr_1_1?ie=UTF8&amp;qid=1456906945&amp;sr=8-1&amp;keywords=good+Profit\" target=\"_blank\" rel=\"nofollow noopener\">\u201cBuen Beneficio\u201d en Amazon.com<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Can a small company benefit from Market Based Management (MBM)? \u00a0If your response is &#8220;what is market-based management?&#8221; I&#8217;ll try to explain below. \u00a0If you already know what MBM is the question is not rhetorical because unless it becomes a part of your corporate (and personal) DNA you will probably fall short. \u00a0For new companies [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can a Small Company Benefit from Market Based Management (MBM)? 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