{"id":149,"date":"2016-08-20T06:42:51","date_gmt":"2016-08-20T06:42:51","guid":{"rendered":"https:\/\/4atmos.com\/?p=149"},"modified":"2026-04-15T21:40:38","modified_gmt":"2026-04-15T21:40:38","slug":"can-a-small-company-benefit-from-market-based-management-mbm","status":"publish","type":"post","link":"https:\/\/4atmos.com\/fr\/can-a-small-company-benefit-from-market-based-management-mbm\/","title":{"rendered":"Une petite entreprise peut-elle b\u00e9n\u00e9ficier du management bas\u00e9 sur le march\u00e9 (MBM) ?"},"content":{"rendered":"

Une petite entreprise peut-elle b\u00e9n\u00e9ficier du Market Based Management (MBM) ? Si votre r\u00e9ponse est \u201c qu'est-ce que le market-based management ? \u201d, j'essaierai de l'expliquer ci-dessous. Si vous savez d\u00e9j\u00e0 ce qu'est le MBM, la question n'est pas rh\u00e9torique car \u00e0 moins qu'il ne fasse partie de votre ADN d'entreprise (et personnel), vous \u00e9chouerez probablement. Pour les nouvelles entreprises, il s'agit de bien commencer. Pour les entreprises existantes, il s'agit d'\u00eatre pr\u00eat \u00e0 appuyer sur le bouton \u201c Reset \u201d et \u00e0 reconstruire votre mod\u00e8le d'entreprise (par la \u201c destruction cr\u00e9atrice \u201d) autour des fondamentaux qui ont aid\u00e9 \u00e0 faire de Koch Industries l'une des plus grandes organisations priv\u00e9es au monde. Votre entreprise peut-elle atteindre $115 milliards (USD) de revenus annuels si vous adoptez le MBM ? Je ne sais pas, mais je sais que votre entreprise sera meilleure, plus forte et mieux pr\u00e9par\u00e9e \u00e0 affronter un march\u00e9 en constante \u00e9volution avec confiance. Tout commence par la culture.<\/span><\/p>\n

Si vous avez d\u00e9j\u00e0 eu la chance d'assister \u00e0 une r\u00e9union dans une salle de conf\u00e9rence au si\u00e8ge mondial de CSX Transportation \u00e0 Jacksonville, en Floride, vous avez fait l'exp\u00e9rience d'un \u00e9l\u00e9ment de leur culture qui est inamovible, immuable et jamais pris pour acquis... le briefing sur la s\u00e9curit\u00e9. Si vous avez la chance d'assister \u00e0 quatre r\u00e9unions dans quatre salles de conf\u00e9rence distinctes au cours d'une m\u00eame journ\u00e9e, vous serez t\u00e9moin de ce processus qui se r\u00e9p\u00e8te \u00e0 chaque fois. Je me suis assis dans des salles o\u00f9 un pont de conf\u00e9rence avait \u00e9t\u00e9 mis en place et o\u00f9 de nombreuses personnes participaient \u00e0 partir de diff\u00e9rents endroits. Chaque r\u00e9union commence par \u201cLes participants \u00e0 la conf\u00e9rence t\u00e9l\u00e9phonique, nous allons faire un rapide briefing sur la s\u00e9curit\u00e9 et nous serons de nouveau en ligne sous peu\u201d, d\u00e9clare Larry Biess, directeur de l'intelligence \u00e9conomique chez CSX, alors qu'il met l'appel en attente et entame le processus de briefing sur la s\u00e9curit\u00e9. Chacun a un r\u00f4le \u00e0 jouer et une responsabilit\u00e9 \u00e0 assumer, m\u00eame si vous n'\u00eates qu'un invit\u00e9. O\u00f9 se trouvent les escaliers, o\u00f9 nous nous retrouverons \u00e0 l'ext\u00e9rieur, la personne responsable de la r\u00e9animation cardio-pulmonaire (principale et de secours), le DEA, l'appel au 911, le d\u00e9compte des personnes. J'ai appris \u00e0 appr\u00e9cier non seulement la rigueur et le professionnalisme affich\u00e9s, mais aussi le mod\u00e8le qui ne d\u00e9roge jamais au plan. Vous voyez, c'est un \u00e9l\u00e9ment de la culture que tous les employ\u00e9s de CSX prennent tr\u00e8s au s\u00e9rieux et qui a la priorit\u00e9 sur l'importance de la r\u00e9union. Si vous visitez l'une de leurs installations de r\u00e9paration, vous assisterez \u00e0 la m\u00eame s\u00e9ance d'information. La s\u00e9curit\u00e9 est l'un des principes directeurs de l'entreprise et j'ai la certitude qu'en cas d'incident, le plan sera ex\u00e9cut\u00e9 et que nous serons en s\u00e9curit\u00e9. J'ai \u00e9t\u00e9 pr\u00e9sent lorsqu'une tornade a travers\u00e9 le centre-ville de Jacksonville (ce qui est vraiment bizarre et assez rare). Nous avons \u00e9t\u00e9 pr\u00e9venus par le syst\u00e8me de sonorisation et tout le monde a suivi le plan. L'excellence et la pr\u00e9paration en action.<\/span><\/p>\n

Que se passe-t-il lorsque vous int\u00e9grez l'excellence \u00e0 votre culture ? Que se passe-t-il lorsque vous adoptez des principes directeurs et des processus op\u00e9rationnels qui sont non n\u00e9gociables ?<\/span><\/p>\n

Je suis devenu un \u00e9tudiant du Market-Based Management (MBM), que Charles Koch a contribu\u00e9 \u00e0 d\u00e9finir et \u00e0 affiner pour Koch Industries. Il a \u00e9crit deux excellents livres : \u201cThe Science of Success\u201d (2007) et \u201cGood Profit\u201d (2015). Les fondamentaux sont solides et, lorsqu'ils sont int\u00e9gr\u00e9s \u00e0 la culture d'une entreprise, il devient facile de prendre des d\u00e9cisions commerciales judicieuses pour le pr\u00e9sent et l'avenir. J'encourage tout le monde \u00e0 lire les deux livres, mais si vous ne pouvez trouver le temps de n'en lire qu'un, je recommande \u201cGood Profit\u201d.<\/span><\/p>\n

En tant que petite entreprise, la question est de savoir comment adopter et mettre en \u0153uvre le mod\u00e8le \u00e9conomique d'une entreprise de $115 milliards par an ? Est-ce que cela fonctionnera ? Oui. Est-ce trop complexe ou excessif ? Non. Les plus grandes exigences sont l'engagement et le courage.<\/span><\/p>\n

Que vous ayez deux, dix, cinquante, deux cents ou dix mille employ\u00e9s, MBM fonctionne car il commence par \u201c l'homme dans le miroir \u201d\u2026 vous.<\/span><\/p><\/blockquote>\n

Je ne vais pas entrer dans une discussion philosophique approfondie sur les d\u00e9tails de MBMS, mais je souhaite mettre en \u00e9vidence les principes directeurs et les cinq dimensions. J'esp\u00e8re que vous voudrez en savoir plus et int\u00e9grer ce mod\u00e8le dans la culture de votre organisation (petit quiz, qu'est-ce que 10 000%?).<\/span><\/p>\n

Principes directeurs :<\/span><\/p>\n

    \n
  1. Int\u00e9grit\u00e9<\/span><\/li>\n
  2. Conformit\u00e9<\/span><\/li>\n
  3. Cr\u00e9ation de valeur<\/span><\/li>\n
  4. Esprit d'entreprise responsable<\/span><\/li>\n
  5. Orientation client<\/span><\/li>\n
  6. Connaissance<\/span><\/li>\n
  7. Changer<\/span><\/li>\n
  8. Humilit\u00e9<\/span><\/li>\n
  9. Respect<\/span><\/li>\n
  10. Remplissement<\/span><\/li>\n<\/ol>\n

    Les cinq dimensions du MBM sont :<\/span><\/p>\n

      \n
    1. Vision<\/span><\/li>\n
    2. Vertu et Talents<\/span><\/li>\n
    3. Processus de connaissance<\/span><\/li>\n
    4. Droits de d\u00e9cision<\/span><\/li>\n
    5. Incitations<\/span><\/li>\n<\/ol>\n

      Passez du temps avec un membre de l'\u00e9quipe Koch (en dehors comme \u00e0 l'int\u00e9rieur du bureau) et vous constaterez qu'il a adopt\u00e9 le mod\u00e8le MBM dans sa vie professionnelle et personnelle. Vous serez inspir\u00e9 par leur \u00e9nergie et touch\u00e9 par leur engagement.<\/span><\/p>\n

      Lorsque vous int\u00e9grez la MBM \u00e0 votre culture, prendre des d\u00e9cisions difficiles devient plus facile, la concentration sur les opportunit\u00e9s commerciales devient cibl\u00e9e comme un laser, et les obstacles ou d\u00e9fis sont plus g\u00e9rables. Va-t-elle r\u00e9soudre tous les probl\u00e8mes du monde ? Non. Mais elle vous donnera envie de jouer un r\u00f4le dans la recherche d'un \u201crem\u00e8de\u201d pour les choses que vous pouvez influencer.<\/span><\/p>\n

      En tant que pr\u00e9sident de 4Atmos Technologies, LLC, je peux vous dire que nous avons fait de MBM le fondement de notre organisation. Le plus dur a \u00e9t\u00e9 de faire le premier pas. Restez \u00e0 l'\u00e9coute, et je vous tiendrai au courant des succ\u00e8s continus dans notre entreprise et j'esp\u00e8re entendre parler des v\u00f4tres \u00e9galement.<\/span><\/p>\n

      Souviens-toi\u2026 Sois courageux !<\/span><\/p>\n

      Liens importants :<\/span><\/p>\n

      Koch Industries \u2013 MBM<\/a><\/span><\/p>\n

      \u201c Bon profit \u201d sur Amazon.com<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"

      Can a small company benefit from Market Based Management (MBM)? \u00a0If your response is “what is market-based management?” I’ll try to explain below. \u00a0If you already know what MBM is the question is not rhetorical because unless it becomes a part of your corporate (and personal) DNA you will probably fall short. \u00a0For new companies […]<\/p>\n","protected":false},"author":2,"featured_media":150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nCan a Small Company Benefit from Market Based Management (MBM)? - 4ATMOS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4atmos.com\/fr\/can-a-small-company-benefit-from-market-based-management-mbm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can a Small Company Benefit from Market Based Management (MBM)? 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