{"id":149,"date":"2016-08-20T06:42:51","date_gmt":"2016-08-20T06:42:51","guid":{"rendered":"https:\/\/4atmos.com\/?p=149"},"modified":"2026-04-15T21:40:38","modified_gmt":"2026-04-15T21:40:38","slug":"can-a-small-company-benefit-from-market-based-management-mbm","status":"publish","type":"post","link":"https:\/\/4atmos.com\/fr_ca\/can-a-small-company-benefit-from-market-based-management-mbm\/","title":{"rendered":"Une petite entreprise peut-elle b\u00e9n\u00e9ficier du management bas\u00e9 sur le march\u00e9 (MBM) ?"},"content":{"rendered":"

Une petite entreprise peut-elle tirer profit de la gestion ax\u00e9e sur le march\u00e9 (MBM) ? Si votre r\u00e9action est \u201c qu\u2019est-ce que la gestion ax\u00e9e sur le march\u00e9 ? \u201d, je vais tenter de vous l\u2019expliquer ci-dessous. Si vous savez d\u00e9j\u00e0 ce qu\u2019est la MBM, la question n\u2019est pas rh\u00e9torique, car \u00e0 moins qu\u2019elle ne fasse partie int\u00e9grante de l\u2019ADN de votre entreprise (et de votre propre ADN), vous risquez fort d\u2019\u00e9chouer. Pour les nouvelles entreprises, il s\u2019agit de partir du bon pied. \u00a0Pour les entreprises existantes, il s\u2019agit d\u2019\u00eatre pr\u00eat \u00e0 appuyer sur le bouton \u201c Reset \u201d et \u00e0 reconstruire votre mod\u00e8le d\u2019entreprise (gr\u00e2ce \u00e0 la \u201c destruction cr\u00e9atrice \u201d) autour des principes fondamentaux qui ont contribu\u00e9 \u00e0 faire de Koch Industries l\u2019une des plus grandes organisations priv\u00e9es au monde. \u00a0Votre entreprise peut-elle atteindre un chiffre d\u2019affaires annuel de 1 415 milliards de dollars (USD) si vous adoptez le MBM ? Je ne sais pas, mais je sais que votre entreprise sera meilleure, plus forte et mieux pr\u00e9par\u00e9e \u00e0 affronter avec confiance un march\u00e9 en constante \u00e9volution. Tout commence par la culture.<\/span><\/p>\n

Si vous avez d\u00e9j\u00e0 eu la chance d'assister \u00e0 une r\u00e9union dans une salle de conf\u00e9rence au si\u00e8ge social mondial de CSX Transportation \u00e0 Jacksonville, en Floride, vous avez exp\u00e9riment\u00e9 une partie de leur culture qui est in\u00e9branlable, immuable et jamais tenue pour acquise... le briefing de s\u00e9curit\u00e9. Si vous avez la chance d'avoir quatre r\u00e9unions dans quatre salles de conf\u00e9rence distinctes en une seule journ\u00e9e, vous serez t\u00e9moin de ce processus r\u00e9p\u00e9t\u00e9 \u00e0 chaque fois. Je me suis retrouv\u00e9 dans des salles o\u00f9 nous avions une conf\u00e9rence t\u00e9l\u00e9phonique avec de nombreuses personnes participant depuis diff\u00e9rents endroits, et chacune commence par : \u201c Mesdames et messieurs en conf\u00e9rence, nous allons faire un bref briefing de s\u00e9curit\u00e9 et nous serons de retour en ligne sous peu \u201d, dit Larry Biess, directeur de l'intelligence d'affaires chez CSX, alors qu'il met l'appel en attente et commence le processus du briefing de s\u00e9curit\u00e9. Chacun a un r\u00f4le et une responsabilit\u00e9, m\u00eame s'il est invit\u00e9. O\u00f9 se trouvent les escaliers, o\u00f9 nous nous retrouverons \u00e0 l'ext\u00e9rieur, la personne responsable des premiers secours (primaire et rempla\u00e7ant), le d\u00e9fibrillateur, l'appel au 911, les comptages. J'ai appris \u00e0 appr\u00e9cier non seulement le s\u00e9rieux et le professionnalisme dont ils font preuve, mais aussi le mod\u00e8le qui ne faiblit ni ne d\u00e9vie jamais du plan. Vous voyez, cela fait partie de la culture que tous ceux qui travaillent chez CSX prennent tr\u00e8s au s\u00e9rieux et qui prime sur l'importance de la r\u00e9union. Si vous visitez l'une de leurs installations de r\u00e9paration, le m\u00eame briefing aura lieu. La s\u00e9curit\u00e9 est juste l'un de leurs principes directeurs et j'ai la confiance que si quelque chose arrive, le plan sera ex\u00e9cut\u00e9 et nous serons en s\u00e9curit\u00e9. J'\u00e9tais l\u00e0 quand une tornade a travers\u00e9 le centre-ville de Jacksonville (tr\u00e8s \u00e9trange et raisonnablement rare). Nous avons re\u00e7u un avis par le syst\u00e8me de sonorisation et tout le monde a suivi le plan. L'excellence et la pr\u00e9paration en action.<\/span><\/p>\n

Que se passe-t-il lorsque vous faites de l'excellence une partie de votre culture ? Que se passe-t-il lorsque vous adoptez des principes directeurs et des processus op\u00e9rationnels qui sont non n\u00e9gociables ?<\/span><\/p>\n

Je suis devenu un \u00e9tudiant du Market-Based Management (MBM), que Charles Koch a contribu\u00e9 \u00e0 d\u00e9finir et \u00e0 affiner pour Koch Industries. Il a \u00e9crit deux excellents livres, \u201c The Science of Success \u201d (2007) et \u201c Good Profit \u201d (2015). Les principes fondamentaux sont solides et, lorsqu'ils sont adopt\u00e9s dans la culture d'une entreprise, il devient facile de prendre des d\u00e9cisions commerciales judicieuses pour le pr\u00e9sent et l'avenir. J'encourage tout le monde \u00e0 lire ces deux livres, mais si vous ne pouvez consacrer du temps qu'\u00e0 en lire un, je recommande \u201c Good Profit \u201d.<\/span><\/p>\n

En tant que petite entreprise, la question est de savoir comment adopter et mettre en \u0153uvre le mod\u00e8le \u00e9conomique d'une entreprise qui r\u00e9alise un chiffre d'affaires de 1 000 000 000 000 000 d'euros par an. Est-ce que cela fonctionnera ? Oui. Est-ce trop complexe ou excessif ? Non. Les principales conditions requises sont l'engagement et le courage.<\/span><\/p>\n

Que vous ayez deux, dix, cinquante, deux cents ou dix mille employ\u00e9s, le MBM fonctionne car il commence par \u201c l'homme dans le miroir \u201d... vous.<\/span><\/p><\/blockquote>\n

Je ne vais pas me lancer dans une longue discussion philosophique sur les d\u00e9tails du MBM, mais je tiens \u00e0 mettre en avant ses principes directeurs et ses cinq dimensions. J'esp\u00e8re que cela vous donnera envie d'en savoir plus et d'int\u00e9grer ce mod\u00e8le \u00e0 la culture de votre organisation (petit quiz : qu'est-ce que 10 000% ?).<\/span><\/p>\n

Principes directeurs :<\/span><\/p>\n

    \n
  1. Int\u00e9grit\u00e9<\/span><\/li>\n
  2. Conformit\u00e9<\/span><\/li>\n
  3. Cr\u00e9ation de valeur<\/span><\/li>\n
  4. Entrepreneuriat fond\u00e9 sur des principes<\/span><\/li>\n
  5. Orientation client<\/span><\/li>\n
  6. Connaissance<\/span><\/li>\n
  7. Changement<\/span><\/li>\n
  8. Humilit\u00e9<\/span><\/li>\n
  9. Respect<\/span><\/li>\n
  10. Ach\u00e8vement<\/span><\/li>\n<\/ol>\n

    Les cinq dimensions de la MBM sont :<\/span><\/p>\n

      \n
    1. Vision<\/span><\/li>\n
    2. Vertu et Talents<\/span><\/li>\n
    3. Processus de connaissance<\/span><\/li>\n
    4. Droits de d\u00e9cision<\/span><\/li>\n
    5. Incitations<\/span><\/li>\n<\/ol>\n

      Passez du temps avec un membre de l'\u00e9quipe Koch (au bureau comme \u00e0 l'ext\u00e9rieur) et vous d\u00e9couvrirez qu'il a adopt\u00e9 le mod\u00e8le MBM dans sa vie professionnelle et personnelle. Vous serez inspir\u00e9 par leur \u00e9nergie et touch\u00e9 par leur engagement.<\/span><\/p>\n

      Lorsque vous int\u00e9grez la culture MBM, prendre des d\u00e9cisions difficiles devient plus facile, se concentrer sur les opportunit\u00e9s commerciales devient pr\u00e9cis et les obstacles ou d\u00e9fis sont plus g\u00e9rables. Gu\u00e9rira-t-elle tous les probl\u00e8mes du monde ? Non. Mais elle vous donnera envie de jouer un r\u00f4le dans la recherche d'un \u201crem\u00e8de\u201d pour les choses que vous pouvez influencer.<\/span><\/p>\n

      En tant que pr\u00e9sident de 4Atmos Technologies, LLC, je peux vous dire que nous avons fait de MBM le fondement de notre organisation. Le plus dur a \u00e9t\u00e9 de faire le premier pas. Restez \u00e0 l'\u00e9coute, et je vous tiendrai au courant des r\u00e9ussites continues au sein de notre entreprise, et j'esp\u00e8re entendre la v\u00f4tre \u00e9galement.<\/span><\/p>\n

      Souviens-toi\u2026 Sois courageux !<\/span><\/p>\n

      Liens Importants :<\/span><\/p>\n

      Koch Industries \u2013 MBM<\/a><\/span><\/p>\n

      \u201c Bon Profit \u201d sur Amazon.com<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"

      Can a small company benefit from Market Based Management (MBM)? \u00a0If your response is “what is market-based management?” I’ll try to explain below. \u00a0If you already know what MBM is the question is not rhetorical because unless it becomes a part of your corporate (and personal) DNA you will probably fall short. \u00a0For new companies […]<\/p>\n","protected":false},"author":2,"featured_media":150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nCan a Small Company Benefit from Market Based Management (MBM)? - 4ATMOS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4atmos.com\/fr_ca\/can-a-small-company-benefit-from-market-based-management-mbm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can a Small Company Benefit from Market Based Management (MBM)? 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