{"id":149,"date":"2016-08-20T06:42:51","date_gmt":"2016-08-20T06:42:51","guid":{"rendered":"https:\/\/4atmos.com\/?p=149"},"modified":"2026-04-15T21:40:38","modified_gmt":"2026-04-15T21:40:38","slug":"can-a-small-company-benefit-from-market-based-management-mbm","status":"publish","type":"post","link":"https:\/\/4atmos.com\/ga\/can-a-small-company-benefit-from-market-based-management-mbm\/","title":{"rendered":"An f\u00e9idir le cuideachta bheag tairbhe a bhaint as Bainist\u00edocht Bhunaithe ar an Margadh (MBM)?"},"content":{"rendered":"

An f\u00e9idir le cuideachta bheag tairbhe a bhaint as Bainist\u00edocht Bhunaithe ar an Margadh (MBM)? M\u00e1s \u00e9 an freagra at\u00e1 agat n\u00e1 "cad is bainist\u00edocht bhunaithe ar an margadh ann?", d\u00e9anfaidh m\u00e9 iarracht \u00e9 a mh\u00edni\u00fa th\u00edos. M\u00e1 t\u00e1 a fhios agat cheana f\u00e9in cad is MBM ann, n\u00ed ceist reitriceach \u00ed, mar mura nd\u00e9anann t\u00fa mar chuid de do DNA corpar\u00e1ideach (agus pearsanta) \u00e9, is d\u00f3cha go dteipfidh ort. I gc\u00e1s cuideachta\u00ed nua, baineann s\u00e9 le t\u00fas maith a chur leis an sc\u00e9al. \u00a0I gc\u00e1s cuideachta\u00ed at\u00e1 ann cheana, is \u00e9ard at\u00e1 i gceist n\u00e1 a bheith toilteanach an cnaipe "Athshocraigh" a bhr\u00fa agus do mh\u00fanla corpar\u00e1ideach a at\u00f3g\u00e1il (tr\u00ed "scriosadh cruthaitheach") bunaithe ar na bunsraitheanna a chuidigh le Koch Industries a bheith ar cheann de na heagra\u00edochta\u00ed pr\u00edobh\u00e1ideacha is m\u00f3 ar domhan. \u00a0An f\u00e9idir le do chuideachta f\u00e1s go dt\u00ed ioncam bliant\u00fail de $115 billi\u00fan (USD) m\u00e1 ghlacann t\u00fa le MBM? N\u00edl a fhios agam, ach t\u00e1 a fhios agam go mbeidh do chuideachta n\u00edos fearr, n\u00edos l\u00e1idre agus n\u00edos ullmhaithe chun aghaidh a thabhairt ar mhargadh at\u00e1 ag s\u00edorathr\u00fa le muin\u00edn. Tosa\u00edonn s\u00e9 leis an gCult\u00far.<\/span><\/p>\n

M\u00e1 bh\u00ed an deis \u00e1dh\u00fail agat riamh freastal ar chruinni\u00fa i seomra comhdh\u00e1la i gceanncheathr\u00fa domhanda CSX Transportation in Jacksonville, Florida, bhlaiseadh t\u00fa cuid d\u00e1 gcult\u00far at\u00e1 dochlo\u00edte, dol\u00fabtha agus nach nglactar go deo leis mar th\u00e1sc\u2026 an mionteagasc s\u00e1bh\u00e1ilteachta. M\u00e1 t\u00e1 an t-\u00e1dh ort ceithre chruinni\u00fa a bheith agat i gceithre sheomra comhdh\u00e1la ar leith in aon l\u00e1 amh\u00e1in, feicfidh t\u00fa an pr\u00f3iseas seo \u00e1 athdh\u00e9anamh gach uair. \u00a0D'fhan m\u00e9 i seomra\u00ed ina raibh nasc comhdh\u00e1la curtha ar bun againn agus go leor daoine ag glacadh p\u00e1irte \u00f3 l\u00e1ithreacha \u00e9ags\u00fala, agus tosa\u00edonn gach duine acu leis an m\u00e9id seo: "A chairde ar an nglao comhdh\u00e1la, t\u00e1imid chun mionteagasc gasta s\u00e1bh\u00e1ilteachta a thabhairt agus beimid ar ais ar l\u00edne go gairid", a deir Larry Biess, Sti\u00farth\u00f3ir Faisn\u00e9ise Gn\u00f3 ag CSX, agus \u00e9 ag cur an ghlao ar sos agus ag tos\u00fa ar an bpr\u00f3iseas chun an mionteagasc s\u00e1bh\u00e1ilteachta a re\u00e1cht\u00e1il. B\u00edonn r\u00f3l agus freagracht ag gach duine, fi\u00fa m\u00e1s aoi th\u00fa. \u00a0C\u00e1 bhfuil na staighr\u00ed, c\u00e1 mbualfaimid amuigh, an duine freagrach don CPR (pr\u00edomh- agus c\u00faltaca), an AED, Glaoigh ar 911, comhaireamh daoine. \u00a0T\u00e1 meas tagtha orm, n\u00ed hamh\u00e1in ar an gcr\u00edochn\u00falacht agus ar an ngairmi\u00falacht a l\u00e9ir\u00edtear, ach ar an tsamhail freisin nach gclaonann n\u00e1 nach n-im\u00edonn den phlean. Feiceann t\u00fa, is cuid den chult\u00far \u00e9 seo a ghlacann gach duine a oibr\u00edonn ag CSX an-d\u00e1ir\u00edre, cult\u00far a thagann chun tosaigh ar th\u00e1bhacht an chruinnithe. M\u00e1 thugann t\u00fa cuairt ar cheann d\u00e1 n-\u00e1is\u00edonna deisi\u00fach\u00e1in, beidh an bhr\u00edfing ch\u00e9anna ar si\u00fal. \u00a0N\u00edl sa tsl\u00e1nd\u00e1il ach ceann d\u00e1 bprionsabail threoracha agus t\u00e1 muin\u00edn agam d\u00e1 dtarl\u00f3dh aon rud, go gcuirf\u00ed an plean i bhfeidhm agus go mbeimis sl\u00e1n s\u00e1bh\u00e1ilte. Bh\u00ed m\u00e9 ann nuair a th\u00e1inig toirneach tr\u00ed l\u00e1r chathair Jacksonville (rud an-aisteach agus s\u00e1ch annamh). Fuair muid f\u00f3gra tr\u00edd an gc\u00f3ras f\u00f3gra\u00edochta poibl\u00ed agus lean gach duine an plean. S\u00e1rmhaitheas agus ullmh\u00fach\u00e1n i mbun gn\u00edmh.<\/span><\/p>\n

Cad a tharla\u00edonn nuair a dh\u00e9anann t\u00fa an s\u00e1rmhaitheas mar chuid de do chult\u00far? Cad a tharla\u00edonn nuair a ghlacann t\u00fa le prionsabail threoracha agus le pr\u00f3isis oibr\u00edocht\u00fala at\u00e1 neamh-idirsocraithe?<\/span><\/p>\n

T\u00e1 m\u00e9 anois i mo mhac l\u00e9inn ar an mBainist\u00edocht Mhargadh-bhunaithe (MBM) a chuidigh Charles Koch a shaini\u00fa agus a bheacht\u00fa do Koch Industries. T\u00e1 dh\u00e1 leabhar den scoth scr\u00edofa aige, "The Science of Success" (2007) agus "Good Profit" (2015). \u00a0T\u00e1 na buneilimint\u00ed l\u00e1idir agus, nuair a ghlactar leo i gcult\u00far corpar\u00e1ide, is furasta cinnt\u00ed gn\u00f3 stuama a dh\u00e9anamh don l\u00e1 at\u00e1 inniu ann agus don todhcha\u00ed. Molaim do gach duine an d\u00e1 leabhar a l\u00e9amh, ach mura f\u00e9idir leat ach am a fh\u00e1il chun ceann amh\u00e1in a l\u00e9amh, molaim "Good Profit".<\/span><\/p>\n

Mar chuideachta bheag, is \u00ed an cheist n\u00e1 conas a ghlacann agus a chuireann t\u00fa i bhfeidhm m\u00fanla gn\u00f3 cuideachta a shaothra\u00edonn $115b sa bhliain? An n-oibreoidh s\u00e9? \u00d3, sea. An bhfuil s\u00e9 r\u00f3chasta n\u00f3 an iomarca? N\u00ed hea. Is iad na ceanglais is m\u00f3 n\u00e1 a bheith tiomanta agus misneach a bheith agat.<\/span><\/p>\n

Cib\u00e9 an bhfuil beirt, deichni\u00far, caoga, dh\u00e1 ch\u00e9ad n\u00f3 deich m\u00edle fosta\u00ed agat, oibr\u00edonn MBM toisc go dtosa\u00edonn s\u00e9 leis an "duine sa sc\u00e1th\u00e1n"\u2026 tusa.<\/span><\/p><\/blockquote>\n

N\u00edlim chun dul i ngleic le pl\u00e9 domhain feals\u00fanach faoi mhionsonra\u00ed an MBM, ach is mian liom b\u00e9im a leagan ar na Prionsabail Threoracha agus na C\u00faig Thois\u00ed. T\u00e1 s\u00fail agam go mbeidh fonn ort tuilleadh a fhoghlaim agus an tsamhail seo a dh\u00e9anamh mar chuid de chult\u00far d'eagra\u00edochta (tr\u00e1th na gceist gasta: c\u00e9ard is 10,000% ann?).<\/span><\/p>\n

Prionsabail Threoracha:<\/span><\/p>\n

    \n
  1. Sl\u00e1ine<\/span><\/li>\n
  2. Comhl\u00edonadh<\/span><\/li>\n
  3. Cruth\u00fa Luacha<\/span><\/li>\n
  4. Fiontra\u00edocht Phrionsabail<\/span><\/li>\n
  5. F\u00f3cas ar an gCustaim\u00e9ir<\/span><\/li>\n
  6. Eolas<\/span><\/li>\n
  7. Athr\u00fa<\/span><\/li>\n
  8. Umhla\u00edocht<\/span><\/li>\n
  9. M\u00e9id<\/span><\/li>\n
  10. Comhl\u00edonadh<\/span><\/li>\n<\/ol>\n

    Is iad na C\u00faig Thois\u00ed de MBM:<\/span><\/p>\n

      \n
    1. F\u00eds<\/span><\/li>\n
    2. Subhailce agus Buanna<\/span><\/li>\n
    3. Pr\u00f3isis Eolais<\/span><\/li>\n
    4. Cearta Cinnte<\/span><\/li>\n
    5. Dreasachta\u00ed<\/span><\/li>\n<\/ol>\n

      Caith am le ball de fhoireann Koch (laistigh agus lasmuigh den oifig) agus feicfidh t\u00fa go bhfuil an tsamhail MBM glactha acu i ngleic ina saol gn\u00f3 agus ina saol pearsanta araon. Spreagfar th\u00fa lena bhfuinneamh agus corra\u00edofar th\u00fa lena dtiomantas.<\/span><\/p>\n

      Nuair a dh\u00e9anann t\u00fa MBM mar chuid de do chult\u00far, \u00e9ir\u00edonn s\u00e9 n\u00edos fusa cinnt\u00ed deacra a dh\u00e9anamh, \u00e9ir\u00edonn an f\u00f3cas ar dheiseanna gn\u00f3 chomh d\u00edrithe le l\u00e9asar agus is fusa d\u00e9ile\u00e1il le constaic\u00ed n\u00f3 d\u00fashl\u00e1in. An leigheasfaidh s\u00e9 gach fadhb ar domhan? N\u00ed leigheasfaidh. Ach spreagfaidh s\u00e9 th\u00fa p\u00e1irt a ghlacadh i "leigheas" a aimsi\u00fa do na ruda\u00ed ar f\u00e9idir leat tionchar a imirt orthu.<\/span><\/p>\n

      Mar uachtar\u00e1n ar 4Atmos Technologies, LLC, is f\u00e9idir liom a r\u00e1 libh go bhfuil MBM curtha againn mar bhun\u00fas len\u00e1r n-eagra\u00edocht. Ba \u00e9 an ch\u00e9ad ch\u00e9im a ghlacadh an chuid ba deacra. Coinnigh s\u00fail amach, agus coinneoidh m\u00e9 ar an eolas sibh faoi sc\u00e9alta ratha lean\u00fanacha in\u00e1r gcuideachta, agus t\u00e1 s\u00fail agam cloiste\u00e1il faoi bhur gcuidse chomh maith.<\/span><\/p>\n

      Cuimhnigh\u2026 B\u00ed cr\u00f3ga!<\/span><\/p>\n

      Naisc Th\u00e1bhachtacha:<\/span><\/p>\n

      Koch Industries \u2013 Bainist\u00edocht ar Bhonn Meara\u00edochta<\/a><\/span><\/p>\n

      \u201c"Good Profit" ar Amazon.com<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"

      Can a small company benefit from Market Based Management (MBM)? \u00a0If your response is “what is market-based management?” I’ll try to explain below. \u00a0If you already know what MBM is the question is not rhetorical because unless it becomes a part of your corporate (and personal) DNA you will probably fall short. \u00a0For new companies […]<\/p>\n","protected":false},"author":2,"featured_media":150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nCan a Small Company Benefit from Market Based Management (MBM)? - 4ATMOS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4atmos.com\/ga\/can-a-small-company-benefit-from-market-based-management-mbm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can a Small Company Benefit from Market Based Management (MBM)? - 4ATMOS\" \/>\n<meta property=\"og:description\" content=\"Can a small company benefit from Market Based Management (MBM)? \u00a0If your response is “what is market-based management?” I’ll try to explain below. \u00a0If you already know what MBM is the question is not rhetorical because unless it becomes a part of your corporate (and personal) DNA you will probably fall short. \u00a0For new companies […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4atmos.com\/ga\/can-a-small-company-benefit-from-market-based-management-mbm\/\" \/>\n<meta property=\"og:site_name\" content=\"4ATMOS\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-20T06:42:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T21:40:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/4atmos.com\/wp-content\/uploads\/2016\/08\/Dallas-Data-Consulting-copy-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"479\" \/>\n\t<meta property=\"og:image:height\" content=\"274\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mikejensen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mikejensen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/4atmos.com\\\/can-a-small-company-benefit-from-market-based-management-mbm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/4atmos.com\\\/can-a-small-company-benefit-from-market-based-management-mbm\\\/\"},\"author\":{\"name\":\"mikejensen\",\"@id\":\"https:\\\/\\\/4atmos.com\\\/#\\\/schema\\\/person\\\/9c53a447f11dad4171a5c7235098a617\"},\"headline\":\"Can a Small Company Benefit from Market Based Management (MBM)?\",\"datePublished\":\"2016-08-20T06:42:51+00:00\",\"dateModified\":\"2026-04-15T21:40:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/4atmos.com\\\/can-a-small-company-benefit-from-market-based-management-mbm\\\/\"},\"wordCount\":876,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/4atmos.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/4atmos.com\\\/can-a-small-company-benefit-from-market-based-management-mbm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/4atmos.com\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/Dallas-Data-Consulting-copy-2.jpg\",\"inLanguage\":\"ga\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/4atmos.com\\\/can-a-small-company-benefit-from-market-based-management-mbm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/4atmos.com\\\/can-a-small-company-benefit-from-market-based-management-mbm\\\/\",\"url\":\"https:\\\/\\\/4atmos.com\\\/can-a-small-company-benefit-from-market-based-management-mbm\\\/\",\"name\":\"Can a Small Company Benefit from Market Based Management (MBM)? - 4ATMOS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/4atmos.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/4atmos.com\\\/can-a-small-company-benefit-from-market-based-management-mbm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/4atmos.com\\\/can-a-small-company-benefit-from-market-based-management-mbm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/4atmos.com\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/Dallas-Data-Consulting-copy-2.jpg\",\"datePublished\":\"2016-08-20T06:42:51+00:00\",\"dateModified\":\"2026-04-15T21:40:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/4atmos.com\\\/can-a-small-company-benefit-from-market-based-management-mbm\\\/#breadcrumb\"},\"inLanguage\":\"ga\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/4atmos.com\\\/can-a-small-company-benefit-from-market-based-management-mbm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ga\",\"@id\":\"https:\\\/\\\/4atmos.com\\\/can-a-small-company-benefit-from-market-based-management-mbm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/4atmos.com\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/Dallas-Data-Consulting-copy-2.jpg\",\"contentUrl\":\"https:\\\/\\\/4atmos.com\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/Dallas-Data-Consulting-copy-2.jpg\",\"width\":479,\"height\":274,\"caption\":\"graphical representation of Earth on the hand\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/4atmos.com\\\/can-a-small-company-benefit-from-market-based-management-mbm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/4atmos.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can a Small Company Benefit from Market Based Management (MBM)?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/4atmos.com\\\/#website\",\"url\":\"https:\\\/\\\/4atmos.com\\\/\",\"name\":\"4ATMOS\",\"description\":\"World Class AI-Powered Advanced Fluid Analytics since 2013\",\"publisher\":{\"@id\":\"https:\\\/\\\/4atmos.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/4atmos.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ga\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/4atmos.com\\\/#organization\",\"name\":\"4Atmos\",\"url\":\"https:\\\/\\\/4atmos.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ga\",\"@id\":\"https:\\\/\\\/4atmos.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/4atmos.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/4Atmos_Icon_New_No-BG.png\",\"contentUrl\":\"https:\\\/\\\/4atmos.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/4Atmos_Icon_New_No-BG.png\",\"width\":512,\"height\":162,\"caption\":\"4Atmos\"},\"image\":{\"@id\":\"https:\\\/\\\/4atmos.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/4atmos.com\\\/#\\\/schema\\\/person\\\/9c53a447f11dad4171a5c7235098a617\",\"name\":\"mikejensen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ga\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b7065a7c4aa4d01a04bd8cd8ad6fe0246d043a0f0285c029d2eef05cdf65827c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b7065a7c4aa4d01a04bd8cd8ad6fe0246d043a0f0285c029d2eef05cdf65827c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b7065a7c4aa4d01a04bd8cd8ad6fe0246d043a0f0285c029d2eef05cdf65827c?s=96&d=mm&r=g\",\"caption\":\"mikejensen\"},\"url\":\"https:\\\/\\\/4atmos.com\\\/ga\\\/author\\\/mikejensen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can a Small Company Benefit from Market Based Management (MBM)? - 4ATMOS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/4atmos.com\/ga\/can-a-small-company-benefit-from-market-based-management-mbm\/","og_locale":"en_US","og_type":"article","og_title":"Can a Small Company Benefit from Market Based Management (MBM)? - 4ATMOS","og_description":"Can a small company benefit from Market Based Management (MBM)? \u00a0If your response is “what is market-based management?” I’ll try to explain below. \u00a0If you already know what MBM is the question is not rhetorical because unless it becomes a part of your corporate (and personal) DNA you will probably fall short. \u00a0For new companies […]","og_url":"https:\/\/4atmos.com\/ga\/can-a-small-company-benefit-from-market-based-management-mbm\/","og_site_name":"4ATMOS","article_published_time":"2016-08-20T06:42:51+00:00","article_modified_time":"2026-04-15T21:40:38+00:00","og_image":[{"width":479,"height":274,"url":"https:\/\/4atmos.com\/wp-content\/uploads\/2016\/08\/Dallas-Data-Consulting-copy-2.jpg","type":"image\/jpeg"}],"author":"mikejensen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"mikejensen","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/4atmos.com\/can-a-small-company-benefit-from-market-based-management-mbm\/#article","isPartOf":{"@id":"https:\/\/4atmos.com\/can-a-small-company-benefit-from-market-based-management-mbm\/"},"author":{"name":"mikejensen","@id":"https:\/\/4atmos.com\/#\/schema\/person\/9c53a447f11dad4171a5c7235098a617"},"headline":"Can a Small Company Benefit from Market Based Management (MBM)?","datePublished":"2016-08-20T06:42:51+00:00","dateModified":"2026-04-15T21:40:38+00:00","mainEntityOfPage":{"@id":"https:\/\/4atmos.com\/can-a-small-company-benefit-from-market-based-management-mbm\/"},"wordCount":876,"commentCount":2,"publisher":{"@id":"https:\/\/4atmos.com\/#organization"},"image":{"@id":"https:\/\/4atmos.com\/can-a-small-company-benefit-from-market-based-management-mbm\/#primaryimage"},"thumbnailUrl":"https:\/\/4atmos.com\/wp-content\/uploads\/2016\/08\/Dallas-Data-Consulting-copy-2.jpg","inLanguage":"ga","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/4atmos.com\/can-a-small-company-benefit-from-market-based-management-mbm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/4atmos.com\/can-a-small-company-benefit-from-market-based-management-mbm\/","url":"https:\/\/4atmos.com\/can-a-small-company-benefit-from-market-based-management-mbm\/","name":"Can a Small Company Benefit from Market Based Management (MBM)? - 4ATMOS","isPartOf":{"@id":"https:\/\/4atmos.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/4atmos.com\/can-a-small-company-benefit-from-market-based-management-mbm\/#primaryimage"},"image":{"@id":"https:\/\/4atmos.com\/can-a-small-company-benefit-from-market-based-management-mbm\/#primaryimage"},"thumbnailUrl":"https:\/\/4atmos.com\/wp-content\/uploads\/2016\/08\/Dallas-Data-Consulting-copy-2.jpg","datePublished":"2016-08-20T06:42:51+00:00","dateModified":"2026-04-15T21:40:38+00:00","breadcrumb":{"@id":"https:\/\/4atmos.com\/can-a-small-company-benefit-from-market-based-management-mbm\/#breadcrumb"},"inLanguage":"ga","potentialAction":[{"@type":"ReadAction","target":["https:\/\/4atmos.com\/can-a-small-company-benefit-from-market-based-management-mbm\/"]}]},{"@type":"ImageObject","inLanguage":"ga","@id":"https:\/\/4atmos.com\/can-a-small-company-benefit-from-market-based-management-mbm\/#primaryimage","url":"https:\/\/4atmos.com\/wp-content\/uploads\/2016\/08\/Dallas-Data-Consulting-copy-2.jpg","contentUrl":"https:\/\/4atmos.com\/wp-content\/uploads\/2016\/08\/Dallas-Data-Consulting-copy-2.jpg","width":479,"height":274,"caption":"graphical representation of Earth on the hand"},{"@type":"BreadcrumbList","@id":"https:\/\/4atmos.com\/can-a-small-company-benefit-from-market-based-management-mbm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/4atmos.com\/"},{"@type":"ListItem","position":2,"name":"Can a Small Company Benefit from Market Based Management (MBM)?"}]},{"@type":"WebSite","@id":"https:\/\/4atmos.com\/#website","url":"https:\/\/4atmos.com\/","name":"Ceithre Atmaisf\u00e9ar","description":"Anail\u00eds\u00edocht Ardleibh\u00e9il S\u00e1rmhaith ar Leachtanna, Cumhachtaithe ag IS, \u00f3 2013 i leith","publisher":{"@id":"https:\/\/4atmos.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/4atmos.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ga"},{"@type":"Organization","@id":"https:\/\/4atmos.com\/#organization","name":"4Atmos","url":"https:\/\/4atmos.com\/","logo":{"@type":"ImageObject","inLanguage":"ga","@id":"https:\/\/4atmos.com\/#\/schema\/logo\/image\/","url":"https:\/\/4atmos.com\/wp-content\/uploads\/2026\/03\/4Atmos_Icon_New_No-BG.png","contentUrl":"https:\/\/4atmos.com\/wp-content\/uploads\/2026\/03\/4Atmos_Icon_New_No-BG.png","width":512,"height":162,"caption":"4Atmos"},"image":{"@id":"https:\/\/4atmos.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/4atmos.com\/#\/schema\/person\/9c53a447f11dad4171a5c7235098a617","name":"mikejensen","image":{"@type":"ImageObject","inLanguage":"ga","@id":"https:\/\/secure.gravatar.com\/avatar\/b7065a7c4aa4d01a04bd8cd8ad6fe0246d043a0f0285c029d2eef05cdf65827c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7065a7c4aa4d01a04bd8cd8ad6fe0246d043a0f0285c029d2eef05cdf65827c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b7065a7c4aa4d01a04bd8cd8ad6fe0246d043a0f0285c029d2eef05cdf65827c?s=96&d=mm&r=g","caption":"mikejensen"},"url":"https:\/\/4atmos.com\/ga\/author\/mikejensen\/"}]}},"_links":{"self":[{"href":"https:\/\/4atmos.com\/ga\/wp-json\/wp\/v2\/posts\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4atmos.com\/ga\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4atmos.com\/ga\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4atmos.com\/ga\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/4atmos.com\/ga\/wp-json\/wp\/v2\/comments?post=149"}],"version-history":[{"count":4,"href":"https:\/\/4atmos.com\/ga\/wp-json\/wp\/v2\/posts\/149\/revisions"}],"predecessor-version":[{"id":816,"href":"https:\/\/4atmos.com\/ga\/wp-json\/wp\/v2\/posts\/149\/revisions\/816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4atmos.com\/ga\/wp-json\/wp\/v2\/media\/150"}],"wp:attachment":[{"href":"https:\/\/4atmos.com\/ga\/wp-json\/wp\/v2\/media?parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4atmos.com\/ga\/wp-json\/wp\/v2\/categories?post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4atmos.com\/ga\/wp-json\/wp\/v2\/tags?post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}