{"id":149,"date":"2016-08-20T06:42:51","date_gmt":"2016-08-20T06:42:51","guid":{"rendered":"https:\/\/4atmos.com\/?p=149"},"modified":"2026-04-15T21:40:38","modified_gmt":"2026-04-15T21:40:38","slug":"can-a-small-company-benefit-from-market-based-management-mbm","status":"publish","type":"post","link":"https:\/\/4atmos.com\/it\/can-a-small-company-benefit-from-market-based-management-mbm\/","title":{"rendered":"Una piccola azienda pu\u00f2 beneficiare della gestione basata sul mercato (MBM)?"},"content":{"rendered":"<p><span style=\"color: #ffffff;\">Una piccola azienda pu\u00f2 trarre beneficio dal Market Based Management (MBM)? Se la tua risposta \u00e8 \u201ccos'\u00e8 il market-based management?\u201d, prover\u00f2 a spiegarlo di seguito. Se sai gi\u00e0 cos'\u00e8 l'MBM, la domanda non \u00e8 retorica perch\u00e9, a meno che non diventi parte del tuo DNA aziendale (e personale), probabilmente non riuscirai. Per le nuove aziende si tratta di iniziare nel modo giusto. Per le aziende esistenti si tratta di essere disposti a premere il pulsante \u201cReset\u201d e ricostruire il modello aziendale (attraverso la \u201cdistruzione creativa\u201d) attorno ai fondamentali che hanno contribuito a rendere Koch Industries una delle pi\u00f9 grandi organizzazioni private del mondo. La tua azienda pu\u00f2 crescere fino a $115 miliardi (USD) di fatturato annuo se adotti l'MBM? Non lo so, ma so che la tua azienda sar\u00e0 migliore, pi\u00f9 forte e pi\u00f9 preparata ad affrontare un mercato in continua evoluzione con fiducia. Si comincia con la cultura.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Se avete avuto la fortuna di partecipare a una riunione in una sala conferenze della sede centrale della CSX Transportation a Jacksonville, in Florida, avete sperimentato una parte della loro cultura che \u00e8 inamovibile, immutabile e mai scontata... il briefing sulla sicurezza.  Se avete la fortuna di partecipare a quattro riunioni in quattro sale conferenze diverse in un solo giorno, sarete testimoni di questo processo che si ripete ogni volta.  Sono stato seduto in sale in cui c'era un ponte di conferenza e molte persone che partecipavano da luoghi diversi e ognuno iniziava con \u201cGente in teleconferenza, faremo un breve briefing sulla sicurezza e torneremo in linea a breve\u201d, dice Larry Biess, Direttore della Business Intelligence di CSX mentre mette in attesa la chiamata e inizia il processo di briefing sulla sicurezza.  Ognuno ha un ruolo e una responsabilit\u00e0, anche se \u00e8 un ospite.  Dove sono le scale, dove ci incontreremo all'esterno, la persona responsabile per la rianimazione cardiopolmonare (primaria e di riserva), il DAE, la chiamata al 911, il conteggio delle teste.  Ho imparato ad apprezzare non solo la scrupolosit\u00e0 e la professionalit\u00e0 dimostrate, ma anche il modello che non si discosta mai dal piano.  Vedete, questa \u00e8 una parte della cultura che tutti coloro che lavorano alla CSX prendono molto sul serio e che ha la precedenza sull'importanza della riunione.  Se visitate una delle loro strutture di riparazione, vi sar\u00e0 fatto lo stesso briefing.  La sicurezza \u00e8 solo uno dei loro principi guida e ho fiducia che se dovesse accadere qualcosa il piano verr\u00e0 eseguito e saremo al sicuro.  Sono stato presente quando un tornado si \u00e8 abbattuto sul centro di Jacksonville (cosa davvero strana e ragionevolmente rara).  Abbiamo ricevuto un avviso tramite il sistema di comunicazione pubblica e tutti hanno seguito il piano.  Eccellenza e preparazione in azione.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Cosa succede quando rendi l'eccellenza parte della tua cultura? Cosa succede quando adotti principi guida e processi operativi che sono non negoziabili?<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Sono diventato uno studente del Market-Based Management (MBM) che Charles Koch ha contribuito a definire e perfezionare per Koch Industries. Ci sono due eccellenti libri che ha scritto, \u201cThe Science of Success\u201d (2007) e \u201cGood Profit\u201d (2015). I fondamenti sono solidi e, quando vengono adottati nella cultura di un'azienda, diventa facile prendere decisioni aziendali sensate per il presente e per il futuro. Incoraggio tutti a leggere entrambi i libri, ma se avete tempo di leggerne solo uno, consiglio \u201cGood Profit\u201d.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Come piccola azienda, la domanda \u00e8: come si adotta e si implementa il modello di business di un'azienda da $115 miliardi di euro all'anno? Funzioner\u00e0? S\u00ec. \u00c8 troppo complesso o eccessivo? No. I requisiti pi\u00f9 importanti sono l'impegno e il coraggio.<\/span><\/p>\n<blockquote><p><span style=\"color: #ffffff;\">Indipendentemente dal fatto che tu abbia due, dieci, cinquanta, duecento o diecimila dipendenti, MBM funziona perch\u00e9 parte dall\u201c\u201duomo nello specchio\"... da te.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #ffffff;\">Non mi addentrer\u00f2 in un'approfondita discussione filosofica sui dettagli del MBM, ma voglio sottolineare i Principi Guida e le Cinque Dimensioni. Spero che tu voglia saperne di pi\u00f9 e che questo modello diventi parte della cultura della tua organizzazione (rapido quiz, cos'\u00e8 10.000%?).<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Principi guida:<\/span><\/p>\n<ol>\n<li><span style=\"color: #ffffff;\">Integrit\u00e0<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Conformit\u00e0<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Creazione di valore<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Imprenditoria basata sui principi<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Attenzione al cliente<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Conoscenza<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Cambio<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Umilt\u00e0<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Rispetto<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Adempimento<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ffffff;\">Le Cinque Dimensioni del MBM sono:<\/span><\/p>\n<ol>\n<li><span style=\"color: #ffffff;\">Visione<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Virt\u00f9 e Talenti<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Processi di conoscenza<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Diritti decisionali<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Incentivi<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ffffff;\">Trascorri del tempo con un membro del team Koch (sia all'interno che all'esterno dell'ufficio) e scoprirai che ha adottato il modello MBM sia nella sua vita professionale che personale. Sarai ispirato dalla loro energia e commosso dal loro impegno.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Quando rendi l'MBM parte della tua cultura, prendere decisioni difficili diventa pi\u00f9 facile, concentrarsi sulle opportunit\u00e0 di business diventa pi\u00f9 mirato e gli ostacoli o le sfide diventano pi\u00f9 gestibili. Risolver\u00e0 tutti i problemi del mondo? No. Ma ti far\u00e0 venir voglia di svolgere un ruolo nel trovare una \u201ccura\u201d per le cose su cui puoi avere un impatto.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">In qualit\u00e0 di presidente di 4Atmos Technologies, LLC, posso dirvi che abbiamo reso MBM il fondamento della nostra organizzazione. La parte pi\u00f9 difficile \u00e8 stata fare il primo passo. Restate sintonizzati e vi terr\u00f2 aggiornati sulle continue storie di successo nella nostra azienda e spero di sentire anche le vostre.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Ricorda\u2026 Sii coraggioso!<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Link importanti:<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.kochinc.com\/about\/business-philosophy\" target=\"_blank\" rel=\"nofollow noopener\">Koch Industries \u2013 MBM<\/a><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"http:\/\/www.amazon.com\/Good-Profit-Creating-Successful-Companies\/dp\/1101904135\/ref=sr_1_1?ie=UTF8&amp;qid=1456906945&amp;sr=8-1&amp;keywords=good+Profit\" target=\"_blank\" rel=\"nofollow noopener\">\u201cBuon profitto\u201d su Amazon.com<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Can a small company benefit from Market Based Management (MBM)? \u00a0If your response is &#8220;what is market-based management?&#8221; I&#8217;ll try to explain below. \u00a0If you already know what MBM is the question is not rhetorical because unless it becomes a part of your corporate (and personal) DNA you will probably fall short. \u00a0For new companies [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can a Small Company Benefit from Market Based Management (MBM)? 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